A new grant program is being unveiled to help Pasadena businesses hurting during the pandemic. Business owners can vie for financial relief thanks to a partnership between the Pasadena Economic Development Corp., the City of Pasadena and the Pasadena Chamber of Commerce.
The new Pasadena Cares Financial Assistance Grant program will tie into an initiative that encourages people to shop local.
Details regarding the program, including how much funding is available and the guidelines to apply for it, will be finalized in the coming weeks.
This grant program will be at the center of an effort called Pasadena Loves Local.
Source: Chron.com, “Grant program coming to aid hurting Pasadena businesses,” Yvette Orozco, August 31, 2020